About | Payology

Pay was born in the center of the world; Amsterdam. She has been active in the music and entertainment industry for the past 20 years. Having a musician as a father put her in that scene at an early age. She’s been a studio and performing artist, hosted her own radio show and as a DJ, she released promotional mixtapes for artists.

As a music journalist, Pay interviewed artists, DJ’s and producers such as Public Enemy, Ice Cube, Dwele, Little Dragon, Nas, Ne-Yo, Pete Rock, Black Thought (The Roots), Raekwon (Wu-Tang Clan), DJ Premier, Vince Staples and Freddie Gibbs. Expanding within entertainment, her resume includes actors and comedians like Kevin Hart and Charlie Murphy as well. Her journalistic experience expands as a host and moderator at several international (music) festivals and conferences, such as Amsterdam Dance Event (ADE).

Pay is one of the managing partners of Planet360 Media Group, based in Amsterdam & Shanghai, which functions as the gateway for Western artists & brands, targeting the Chinese market. She is also a partner of creative consultancy company JP Koler, in Chicago.

She uses her gained experience as an artist consultant, helping new talent and is currently managing a young artist named Jay-Way, who since his first release in 2015, has won an award for Best Rapper and has gained over 2 million streams for his 2016 hit “Happen Dappen”.

Pay is an adventurer and has visited over 40 countries including 26 States. Her friends also know her as Piggy Pay because of her love for food.
In short, Pay’s life exists of four main ingredients, as she claims: Music is my passion, Writing is my love, Traveling is my adventure and Food is my addiction.”

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